IDC CIO/CMO Collab Report -
Promo Campaign
Campaign Objective
Promote the IDC Strategic C-Suite Collaboration: CIO-CMO Alignment for AI-Era Martech Success report to CIOs and position Adobe as a trusted strategic partner for navigating enterprise AI transformation.
The campaign addresses the growing need for IT and marketing leaders to align around AI readiness, trusted data, modern technology infrastructure, and responsible governance—helping organizations move from siloed systems toward a more unified and intelligent operating model.
Key Visual Design | Email Banner Design
Creative Approach
The visual direction combines the authoritative look and feel of the IDC report with Adobe's brand identity, creating a cohesive experience across promotional touchpoints and the landing destination.
The campaign's storytelling focuses on the key challenges CIOs face in preparing their organizations for AI, including data readiness, organizational change, technology modernization, and trust and security.
A scalable visual system was developed across Email, Display, Paid Social, and LinkedIn Carousels, with the carousel series designed as connected narratives that explore the key tensions and priorities shaping AI-era transformation.
Campaign Outcome
The result was a cohesive thought-leadership campaign designed to engage senior IT decision-makers with a clear and authoritative narrative around enterprise AI readiness.
By translating complex themes around data, technology, organizational alignment, and governance into accessible visual stories, the campaign reinforces Adobe's role as a trusted partner helping CIOs turn AI ambition into secure, scalable, and sustainable enterprise capability.
Display Banner Designs
Social Ad Designs
Carousel Ad Design
